There is an energy at Alpine Meadows; a heartbeat. Beyond its scenic natural beauty is Alpine's mysterious "je ne sais quos" character that will forever escape spoken or written word. This mountain mesmerizes us with perfect powder which lingers days after a storm; grants moments of clarity on quiet traverses through snow covered pine trees; and converts visitors to locals with seven open bowls, gentle, top-to-bottom cruisers, and forested glades.

The "good stuff" (seven powder bowls; stunning mountaintop views of Lake Tahoe; and peaceful high traverses) remains unchanged. The "new stuff" has made this unfiltered mountain even better:

• The new Alpine Club offers adult lift tickets for just $44 on select days, along with savings EVERY day to members;



• The new Burton Learn-To-Ride Center gives beginners of any age a decided advantage (through the Burton teaching method paired with Burton beginner-specific equipment) on learning to love winter on a snowboard. Alpiness newly-expanded beginner area offers a new beginner-only lift; more beginner terrain; and individualized coaching.



• The new Alpine Guides daily guided tour program offers guests an insider's look at Alpine's legendary terrain (which was recently voted some of the country's best in the SKI Magazine 09/09 Resort Guide), complete with a coach.



• New Womens Camps are coached by some of the countrys most respected skiers, complete with video analysis, equipment selection sessions, yoga and strengthening routines, and of course, unparalleled skiing and riding.



• Newly expanded Kids' Camp offers full-day fun EVERY day to kids ages 3 through 12. Olympians-in-training receive the best of kids' coaching for both skiing and snowboarding, fun and challenge within each child's ability level, and a chance to explore the mountain with a coach and other kids of their level.

Alpine Meadows offers more than 70 Stay & Ski vacations. The new online vacation center can be found at SkiAlpine.com or by dialing Alpine Meadows Central Reservations at 888 813-2334.

From value to luxury, Alpine Meadows new online lodging center provides an extensive selection of mountain condominiums, full-service, lakeside hotels, historic inns, and charming cottages. Early-winter vacations start at just $85; and winter-long vacations start at just $109. Visit SkiAlpine.com to reserve a vacation today.

Alpine's tenured loyalists and visitors from afar have a common bond that of which is uncommonly spoken. Hosting some of North America's most renowned terrain, loyal visitors gage happiness by powder depth. The privilege of finding hidden terrain, the simple pleasure of mid-morning cocoa breaks, and the unspoken bond between other skiers and boarders make the whole of Alpine greater than the sum of its parts; and the heart of an unfiltered mountain experience beats on.

Ranked as a top winter resorts by SKI Magazine, Alpine Meadows Ski Resort is situated in the picturesque Tahoe National Forest and offers skiers and snowboarders 2,400 acres of terrain. With 14 lifts, more than 100 trails, and majestic views of Lake Tahoe, Alpine Meadows is accessed via Interstate 80, 45 miles west of Reno, NV and 200 miles east of San Francisco, CA. Alpine Meadows' parent company is San Francisco, California based JMA Ventures, LLC. JMA is a full service real estate investment firm, serving as managing member of over $800 million in existing projects. Visit SkiAlpine.com or call 888 813-2334 for more information about Alpine Meadows.